Aite Group Impact Brief: Facteus–Changing the Game With Synthetic Data

Synthetic data is an artificial data set that mimics the original data but removes the personal or other sensitive information that may be included in the original data. Raw data is run through special algorithms and generators to create new data sets that cannot be traced back to the original consumer or transaction.

For financial services businesses or product owners, synthetic data can be generated on a one-to-one basis so that the final synthetic data set represents the original set field-for-field, but without the privacy risks. This “new” data set can then be safely used for performance analysis, benchmarking, forecasting, or product development, producing results as valid as using the original data and at no risk of misuse of personally identifiable information (PII).

This Impact Brief from Aite Group highlights Facteus’ Mimic and Data Platform products and the value potential for financial institutions, payment companies, and fintechs in leveraging synthetic data for internal analytics, competitive benchmarking, and data monetization.


Complete the form below for your FREE Impact Report:


FIRST Report

The FIRST Report is a series of weekly reports that will shed light on the impact of the COVID-19 epidemic on the consumer economy in the US.

Learn More →


Industry Insights

Check out the latest reports on insights into changes in consumer spending. New content is posted frequently, so come back and visit often.

Learn More →